Reep Midlands was formed by leading Automotive and Car Care Industry Professionals to service the luxury car care market across the Midlands and surrounding regions. We manage a diverse clientele with vehicles ranging from executive saloons, hatchbacks and SUV’s through to through to managing entire vintage car collections including vintage models and high performance supercars for Collectors and a discreet VIP clientele.

Luxury Car Care…with a VIP experience

At Reep Midlands, we are Specialists…Specialists in Luxury Car Care.

We believe there is a real gap in the market to offer a wide range of luxury car care and protection services combined with a real VIP experience. We believe in offering our customers an unforgettable experience to highlight the personalised and bespoke nature of the services we provide. From our exquisite customer reception area through to our dedicated mood lit VIP handover area and delivery bays – you can be sure that you when your vehicle is returned, you will love it as much as we did!

We are the brand…

Our experienced team of Detailing Professionals come with a reputable dealership/ vehicle manufacturer pedigree and have undergone intensive additional formal training and familiarisation with our Reep Group in house brands – Swissvax, Profilms and Koch Chemie). Reep Midlands are also Gtechniq authorised for Crystal Serum Black for Leicestershire and Birmingham and are factory trained by Llumar (Part of the Eastman Group)

Caring for your dream…

Corporate / Car Clubs / Partnerships

Along with being part of the national network of Reep Detailing Studios, Reep Midlands are also equipped to provide a corporate solution to franchised dealerships/dealer groups and independent dealers across the Midlands and surrounding. These services are being delivered by the entire Reep Group to ensure that an entire dealer network can benefit from a consistent and efficient service with a central invoicing function and Account Manager. To learn more about this service please contact a member of the Reep Midlands Management team on 0116 344 00 96 or email detailing@reepmidlands.com.

Vehicle Project Management is becoming a growing part of our business where we can manage the entire process of repair, maintenance and protection of your vehicle prior to it either being stored at Reep Midlands or safely returned to you.

Services include:

– Paintwork /Bodyshop Repair
– SMART Repair / Dent Removal
– Leather and interior plastic repair
– Caliper repairs
– Window Tinting
– Vehicle vinyl wrapping (using 3M or equivalent high grade vinyl)

Approved Car Care Partners

Reep Midlands are the approved Car Care Partners for a number of leading and exclusive Clubs and world famous industry events including:

– Salon Privé Concours d’Elégance – Blenheim Palace
– Supercar Driver Club
 The Ferrari Owners’ Club
Aston Martin Owners Club
 Porsche Club Great Britain

Industry leading light tunnels within dedicated F1 themed temperature controlled bays

Meet the Management Team

Reep Midlands was born out of the passion and ambition of Reep Group CEO Chris McDonald and two Leicestershire based award winning entrepreneurs Pete George and Pri Chauhan, All three shared the same vision and passion for luxury car care and the need to create a high quality bespoke detailing studio to provide a un-paralleled vehicle enhancement experience. This is further improved by significant investment made in purpose built multiple F1 styled detailing bays which are skinned with an LED light tunnel to allow the team to provide the sharpest of finishes. No ‘best in class’ experience can end without a strong customer experience and we believe in Reep Midlands that there is an unrivalled story here which is getting stronger as the Reep Detailing Group continues to expand.

Joint-Managing Director


Pete began his career in the Automotive Industry in the 80’s under the former RS Cosworth and British Touring Car legend Graham Goode where he started his automotive career as a Panel Beater leading to a career as a Technician and further more into receiving his IMI qualifications following a distinction in Automotive Management.

Early success in the automotive industry led to a successful move into Motor Industry Insurance followed by his first steps into Automotive Recruitment as the owner of PG Automotive UK – an award winning recruiter to the Automotive Car Care Industry. With a love for all things Automotive and on the back of a highly successful recruitment career, Pete has joined forces with two experienced industry leaders to realise his passion for Car Care in setting up the largest indoor dedicated detailing studio in the UK.

With a keen eye and incredible attention to detail, there is not a vehicle in the studio that doesn’t pass Pete’s eyes before being received and presented to its owner. As a genuine petrol head with a love for all things shiny, do not dare to visit Reep Midlands with a dirty vehicle….unless you are letting us get our hands on it

Dream Car: Ferrari F40. You might get some extra special treatment if you bring one in to show him!

Managing Director

Co-Managing Director of Reep Midlands is Pri Chauhan –  who left University with a Bsc in Computer Science and no plans to work in the automotive industry!

Working alongside Pete as co-Director of PG Automotive, Pri was instrumental in turning the business into an award winning ‘best in class’ supplier of recruitment solutions to the automotive industry. 10 years later, he is now responsible for front line recruitment, strategy, brand development and the ongoing development needs of PG Automotive. including succession planning, recruitment and various expansive projects.

As the youngest Sales Director of a leading international design agency, Pri was exposed to the luxury car market early in his life and noticed the demand for premium vehicle enhancement, paint correction and protection services across the USA, Middle East and Far East. A future opportunity to manage a luxury car care business was a no brainer, and teaming up again with Pete allowed both to realise an ambition to provide a ‘best in class’ world class service to the industry.

Despite a love of Supercars (especially all things Rosso Corsa), you will more likely find Pri in the back of a car being chauffeured around over driving, with his burning desire to own a Rolls Royce Phantom Drophead. Should he see one arrive in the studio chances are he will pop his head around the door and try and jump in the back before being escorted back to his desk!

Director/CEO Reep Group


Chris McDonald is one of the most well known individuals in the luxury car care market. He is responsible for bringing some of the finest ranges of luxury automotive car care products to the UK in Swissvax and Koch Chemie as well as being a supporter of Gtechniq ceramic coatings and paint protection film.

Under his guidance, the Reep Group has flourished and Chris and his expanding team have helped develop a network of bespoke detailing studios across Yorkshire, Cheshire, Scotland and now the Midlands. With plans to open more in strategic locations nationwide, the Reep Group are passionate about luxury car care and maintaining a high standard of customer care.

Working with Pete and Pri on Reep Midlands has given Chris the opportunity to build the first Reep Studio from the ground up and as a team they have worked hard and long to build a vision that turned from an empty shell to a luxury detailing within 4 weeks.

Dream car: Porsche 911 GT3 in white with black alloys. Funny that…